Big Truths of Small Business Podcast

Do you find yourself struggling to redefine who you are in business or life? Do you see yourself as a particular brand? Do others? Would you like to redefine your personal brand? This episode of Big Truths of Small Business Podcast discusses how Joe and Travis reinvented themselves in business through a creative experience on...

We are excited to have Drew Walston with Mighty Hero Homes on this episode of the Big Truths of Small Business helping us unpack the benefits of entrepreneurs and small business owners supporting local charities. Drew shares his heart as to how and why housing homeless veterans in a permanent way is important to him,...

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In this episode of the Big Truths of Small Business podcast, the hosts, Joe and Travis, tackle a profound and impactful topic for business owners – the contemplation of mortality. Joined by their special guest and friend, Juliet Hall, a national public speaker, business coach, and author of “Own Your Opportunities,” the episode promises an...

In this episode of the Big Truths of Small Business podcast, hosts Joe and Travis delve deep into the intricate relationship between personal beliefs, politics, and strong opinions within the realm of business. The discussion revolves around the phenomenon of influential figures, such as athletes, CEOs, and influencers, intertwining their personal thoughts with their public...

Today’s culture has told young people over and over again – “to go to work in something you are passionate about.” In theory, there is nothing inherently wrong with this statement. In practice, it does consider many things necessary to be successful. Today, the Big Truths of Small Business challenges this premise by offering up...

The Big Truths of Small Business is back in full swing with an interesting topic. Joe and Travis make the point that business owners, entrepreneurs, and other business people trying to excel in business want to skip the blood that must be spilled to accomplish your goals and dreams. Today’s culture of Amazon “2-day delivery”...

This podcast has walked Travis and Joe down a journey they never new was coming. By revealing what’s really important about life and how it intersects with business, The YesiRent Boys are no longer that–they sold YesiRent Property Management to a national company at the end of 2021. This sale came about because of the...

The Big Truths of Small Business Podcast was born out of a couple of small business guys discussing what works in business and what doesn’t work. These discussions moved into the philosophical, spiritual, environmental, behavioral, emotional, and into the financial realm. By allowing their discussions to flow, and by interviewing some great guests, Joe and...

Why in the world would a business podcast show discuss how “mediocrity” could be a strategy in your business? This is the type of subject matter your hosts, Joe Watkins and Travis Cassell, love to discuss. It’s the unsung hero ideas that often times keep you in business, or even thrust your business to the...

David Forgoston has experienced a lot for a young business owner. After getting his life turned around after some early poor decisions, he went on to plant two Bible Colleges in India and in Switzerland. He now owns Bo Grow Insurance Group, which specializes in Medicare supplements and Advantage plans. David shares his heart around...

Big Truths of Small Business welcomes Dan Arsenault, an apologist and founder of Church for the Skeptics. Dan discusses the process by which he became a Christian Apologist so we can learn how to apply those principles in our business and life. The Big Truths is about complete mind, body, and spirit health in order...

We all have experienced customers or clients that consume time, give us a bad spirit or attitude, make us wish we were not in business. This episode of the Big Truths of Small Business digs deeper into the full effects that a maniacal bully toxic client can have on your business. Learn how to identify,...

The Big Truths of Small Business continues on its journey to figure out how to become as focused to make change in your business and yourself as if your are in the middle of a crisis, but you are not. We are seeking how the mind can be reprogrammed to excel to higher levels. Tune...

The Big Truths of Small Business loves to learn how your mind and body contribute to your overall business health. We are going deep here as we start this several part series on how to interrupt your way of thinking without needing a crisis to do so. Joe and Travis are bringing you the phycological...

Joe Watkins and Travis Cassell boldly compare some of the attitudes and thinkings business owners may have that are shared by warriors in war. On Big Truths of Small Business, we often look outside of our daily battles and paradigms to see how battles are being fought elsewhere. Come take this journey with us.

Brian Cunningham, the owner of Restoration Concrete in Atlanta and a worship pastor, shares loads of excellent learnings in his journey to build his small business from scratch in his 50s. He shares his many failures and success on his way to “Failing Forward.”

Demographics vs. Psychographics in Your Marketing Plan has been a fascinating topic for Joe and Travis over the last several months. Until then, they didn’t realize the power that Psychographics played in today’s marketing strategies. In this episode, they discuss the difference between the two, how and why they are important, and how to get...

Big Truths loves when we do interviews, and the music industry is one of our favorite topics. Country music singer, Barry Michael, out of McDonough, GA at http://barrymichaelmusic.com joins the show to give us the inside scoop on his journey to break into the country music scene. Then he gives us some real juice on...

Often times when we talk about business plans, we really don’t qualify what the purpose of the plan is. For example, getting a loan from a bank may require a financially heavy business plan to make sure you get the loan. As always on the Big Truths, we will discuss the real important aspects of...

The Big Truths of Small Business focuses on day-to-day issues and learnings that we all face as entrepreneurs. Have you and your team every been caught with your pants down? You own a restaurant and got slammed on a short staff or weird time of the day? A large customer called you with an order...

As lovers of a good whiskey, Travis discovered Scott Huxley, owner of Whiskey Barrel Wholesalers based in Ontario, Canada. He was fascinated by the side business he had created. So the Big Truths of Small Business got him on the show.

In our quest for how people think, and how we can use this in our business, we extend how psychology is used in relationships from the previous show. Terry Day, a retired licensed therapist, spent decades honing his discernment and skill in the public and private sector including churches and prisons. He helps Joe and...

We are back with Clay Cutts with Square Peg Counseling and Coaching to discuss the tactical methods behind influencing others to do what you need them to do in your small business. When dealing with our customers in sales, our vendors and our employees, your ability to influence and persuade them will have a large...

On this last day of the year in 2020, we reflect on what this year has meant for us in business, the things we learned through starting this Podcast in early 2020, our favorite shows and moments, and what we are pointing towards in 2021 for the show. There are some exciting new things happening...

The Big Truths of Small Business continues to deliver on our promise to bring you deeply thought out philosophies and tactics to improve the way you think, react, spend, grow, and nurture your business. This “I See You” episode discusses how to your customers, vendors, and employees feel valued and significant.

Travis and Joe bring an enlightening subject matter to the table that we haven’t thought about in this way. How do you view your business? Do you focus on the negatives or the positives? Is your business a Beauty? or a Beast?

Uncertainty– it can wreak havoc in your life and business if not put into perspective. Co-hosts Travis Cassell and Joe Watkins share their research and experience on how to turn uncertainty into opportunities and put into perspective.

Often times as small business owners we assume we have all of the answers, which contributes to managing our business in tunnel vision. Founders of YesiRent Property Management out of Atlanta, Georgia, Joe Watkins and Travis Cassell share their thoughts on the dangers of Blind Spots and what to do about them.

The YesiRent Boys keep delivering the goods! Week after week, Joe and Travis spend hours breaking down the problems, ideas, and solutions in their business, YesiRent Property Management, and they give you all that experience in an hour show. Targeting your customer is the topic this week, and they have delivered once again. Please rate...

Joe Watkins, co-host of Big Truths of Small Business, has personally flipped over 400 properties in his real estate career. In this episode, he outlines the basics, the opportunities, the pitfalls, and much more for the new real estate investor looking to flip a house for profit. Check out our other shows and episodes at...

Travis and Joe talk philosophy quite a bit on the Big Truths of Small Business. We think it’s important to always be self aware, seek wisdom and knowledge, learn from others, and build relationships. In this episode we discuss the importance of reconciling relationships in your life that are broken, severed, mildly needing repair or...

It has been proven by many doctors and scientists that stress is a leading cause of all of kinds of health problems and risks. But how does stress impact you in business; and moreover, who is creating the most stress in your business? The Big Truths of Small Business podcast, hosted by Joe Watkins and...

Tim Morris, owner of ValuCycle in Conyers, GA, unveils his story from Emory University, to Physician’s Assistant (P.A.) to Motorcycle Racer to Motorcycle Shop Ownership. Learn how one man positioned himself and his business for lifestyle as Joe and Travis uncover the strategies we all need to strive for in our small business. Check out...

The Big Truths goes deep on this episode as we dive into understanding how the Naysayers in your life and business affect you. What are the different types of Naysayers? How do you identify Naysayers? Could there be good Naysayers in your ear? We are also thrilled to unveil a live performance of “Naysayers” written...

We are mixing it up today when one of our super fans, Alex Jenkins, 21 years old, crashes our podcast studio, and we decided to bring him in on the show for a questions and answer session. Joe and Travis pour wisdom back at the next generation.

Back with Clay Cutts with Square Peg Consulting & Coaching, Joe Watkins and Travis Cassell of YesiRent Property Management take a deep dive into a mystery that all businesses can identify with–how do we sell to more clients and raise our conversion ratios. We unpack the idea of UNSELLING in this episode of BIG Truths...

At the Big Truths, we are always trying to dig deep to discover the hidden gems of what makes good business good, and bad business bad. We have brought you a diamond today. Bret Eldridge, Director of National Accounts for Hoshizaki America, a leading commercial ice machine manufacturer, shares his thoughts with Joe and Travis...

We are in a time when our President throws around the term “Fake News” often. At the Big Truths, we are always trying to discover thoughts, angles, truths, and disruptors in our small business. So what fake news is in your organization and how does it affect you? And as a bonus this week, we...

We have a fantastic interview with Clay Cutts, owner of Square Peg Counseling & Coaching, LLC in Peachtree City, GA, who specializes in business coaching. We take and in-depth look at MINDSET and the role it plays throughout our business, our life, and our people as small business owners. Prepare to be challenged in your...

The YesiRent Boys, Joe Watkins and Travis Cassell, have an exclusive interview with Emmy winning and Grammy nominated owner of Sound Around Audio Video, Jef Bass. We discuss his story of working hard, which led to the opportunity to purchase his boss’s business; how life’s circumstances can change your outlook on business; and the importance...

This is a must-listen show about the power of having a coach or board of directors or outside council in your small business. Sherri Dodd, Founder of Advance Global Coaching (https://advanceglobalcoaching.com), shares fantastic specifics of the true purpose of a coach, the difference between coaches and counselors, and what to think about when forming a...

The YesiRent Boys dive into how Covid-19 has affected small business owners and their staff and discuss techniques to clear your head space to get focused on what’s important in the midst of chaos.

We often reveal that the soft skills are the most powerful skills needed to help other skills. This show discusses how empathy and compassion are critical in winning negotiations and making all sides feel like they got a win as well. The show hosts, Joe Watkins and Travis Cassell, also the the owners of YesiRent...

As small business owners, we recognize that it is very important to be excited about your business in order to keep pressing on and building that lasting business that meets our goals. But, often times we find ourselves in a trench or dull spot of our business lacking the excitement to keep building it. Travis...

Joe Watkins and Travis Cassell, with YesiRent Property Management, explore how small business owners can get into the “ZONE” to accomplish things at an incredibly high level. They compare athletes to business people and give you a step-by-step analysis as to how to get yourself in the Zone more often in your small business.

The YesiRent Boys are back to further their discussion on Act 2 in our business and lives. They believe the “Journey” in Act 2 represents some of the most important learnings you will ever learn. People and relationships continue to be more important as you move through the ACTS of life and business. Journey with...

Travis and Joe introduce a new way to look at your Business Career. Think of it as a play with Act 1, 2, and 3. We will open up discussion on what we think Act 2 means, what are the learnings thus far, what influences do we have on others in business, and how do...

Super Excited to share our VERY 1st AFTERSHOW! Often times, Big Truths are revealed after we hit the stop button on the recording. Some of our best thoughts are shared when the camera isn’t rolling. Now hear these thoughts–unfiltered, unplanned, disorganized, but often fruitful nugget revealing. ALSO, listen to the just released new SONG by...

What does the tape measure have to do with your business if you are not a contractor? A lot! The tape measure represents everything you are measuring in your small business. Learn Joe and Travis’s spin on how data is vital to reposition, double-down, or abandon things you are doing, as well as many other...

Travis and Joe are constantly searching for how to better grow their small business, YesiRent Property Management, into a profitable, serving, and significant company in Atlanta. We recognize soft skills as valuable and important keys to this goal. We reveal the most powerful soft skill of all in this episode and explore its power in...

Travis and Joe are back to discuss a favorite subject in seeking truths of small business – personal biases. We invited an real estate agent that works with YesiRealty, our sister company, to join the show as well. We discuss level 1 and level 2 thinking and the differences of both.

Joe & Travis invite “Dan the Man” (Dan Watkins) to discuss the bitter truths of how everyone’s cognitive biases enter into every decision. This is part 1 of a several part series. Learn about anchor bias, recent bias, relationship bias, and others. We believe this deep dive into how we think and make decisions is...

Learn how Mark Brittain, an Atlanta-based real estate and general practice attorney, survived and learned painful business lessons during the 2009 Economic Crash. Out of these lessons of triumph, then the fall, then the rebuild, Mark changed how he saw his business, and how he saw many of the business relationships around him. When money...

Jonathan Andersen, Pastor of Harvest Point United Methodist Church in Locust Grove, Georgia for 3 years, explores with the YesiRent Boys how running a local church is similar to running a small business. We discuss immediate similarities around the Covid-19 pandemic in our midst currently, as a well as other operational similarities and differences. More...

Stephen Bové, a sole proprietor in the electrical, HVAC, and plumbing business, had a unique upbringing being raised in the jungle as a son of a missionary family. He continued that life by raising his family in Venezuela in a tribal community for 17 years sharing the Gospel. Being fluent in 5 current languages, and...

Learn how Jerry Barber, owner of Power Plus and boilersupplies.com, adapted to a changing climate in the late 90s as his business went from the catalogs to the web. Building blocks of his small business are revealed throughout this classic, hard-working story of a small business man from Georgia.