When evaluating where to get information including social media experts, consider the following factors:

Reputation and Track Record:

  • Look for individuals with a proven track record of success in social media. Check their past projects, client testimonials, or case studies.

Expertise and Niche:

  • Choose experts who specialize in your industry or niche. Their understanding of specific markets can be more valuable than general social media knowledge.

Consistency and Presence:

  • Experts who consistently produce valuable content, whether through podcasts, blogs, or social media, often have a good grasp of the subject matter.

Engagement and Community:

  • Assess the level of engagement they have with their audience. Active and responsive experts are more likely to provide valuable insights.

Credentials and Education:

  • Look for experts with relevant education or certifications in social media marketing. This can indicate a commitment to staying updated in the field.

Networking and Associations:

  • Consider experts who are associated with reputable organizations or have strong connections within the industry.


  • Social media is dynamic and constantly evolving. Choose experts who demonstrate adaptability and a willingness to learn and incorporate new trends.


  • Experts who are transparent about their methods, successes, and even failures can be more trustworthy.

Alignment with Your Goals:

  • Ensure that the advice and strategies offered align with your business goals and values.

References and Recommendations:

  • Seek recommendations from colleagues, peers, or trusted sources who have experience working with social media experts.

During the podcast, Joe Watkins and Travis Cassell may discuss some of these factors or provide additional insights based on their own experiences and expertise. If you have access to the episode, listening to it would likely offer more specific and detailed guidance.